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He held a Cabinet meeting last Tuesday to discuss the cost-of-living crisis, including soaring energy bills. They also made sure to mention words like “avoid” and “fraud” to further play up the security angle.That said, Johnson realises he has a problem. In just one ad, they used “secure” and “empowers” to imply safety and growth. When you take a close look at Melio’s Facebook ads, you’ll notice that their message is all about offering growth via increased security. More specifically, when you consider the impact that power words can have on readers, it’s important that you test out new ideas for engaging ad copy. Your audience targeting, promotion schedules, and ad copy should improve over time. If you want a Facebook ads campaign that’s profitable in both the short and long term, your best bet is to constantly experiment. They’re not ‘asking’ for your email - they’re ‘giving’ you information. It’s that Hubspot used power words to frame it properly. And Hubspot promises to keep you up to date on all the latest marketing and sales news.īut it’s not just that Hubspot is offering plenty of value in exchange for a small investment. In a highly competitive marketplace, staying updated is critical. Take a look at how Forbes put together its headlines: Headlines are the tip of your content marketing spear, and you’re going to want a headline filled with plenty of power words.
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So, let’s take a look at how you’ll want to use these power words throughout your site.
ANOTHER WORD FOR ADD POWER HOW TO
You’ll need to know how to use them properly. Of course, it’s not enough to just know what the words are.
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In fact, go ahead and bookmark this page and come back whenever you need some ad copy inspiration!
ANOTHER WORD FOR ADD POWER FREE
The List: 500 Power Words To Turbo Charge Your Copy Writing Brutalįeel free to take your time with that list, we know it can be a bit overwhelming. Using power words gives you a reliable way to speak to the heart of what your audience cares about: how your product/service is actually going to help them. From there, he builds momentum using emotional power words like “driving force” and talking about his costar’s “bad ass skill set”. His posts always start strong, triggering reader curiosity. Here’s a look at Indeed, using their Facebook Ad to tap into the emotions of a college grad. Think of it this way: would you rather hear about “5 airline stories” or a story that “Reveals 5 Embarrassing Airline Mistakes”?Īudiences need something to latch onto if you expect them to actually click on your Facebook Ad. The most common ways to do this are to rely on either A) Curiosity or B) Emotion.Ĭuriosity alone can be a powerful tool, using power words like “proven” and “reveal” can already start to intrigue readers.īut when you combine that with emotional power words like “mistakes” or “quickly”, you start to paint a picture of what the content will do for readers. And your marketing content should be too. You wouldn’t want people to just stop for a second and walk away. It’s a bit like being a street performer. How Power Words Elevate Your Marketing Copyįor the sake of simplicity, we’re going to define ‘power words’ as “words/phrases designed to capture a reader’s attention or elicit a response”.īut this isn’t just about finding the perfect clickbait title or saying something outrageous just for the sake of attention.Īttention is often seen as the building block of any successful marketing strategy, but you need to have content that compels action. That’s why instead of trying to reinvent the marketing wheel, you’re going to take the time to build a strong ad copy foundation and start empowering your marketing campaigns with a reliable list of power words.Īnd once you’ve established that strong foundation, you’ll be able to take those power words and maximize their impact at each stage of the ad copy process.īut before we dive right in, let’s take a second to understand exactly what makes these power words so effective. Your time and energy are just as precious as your capital - you can’t afford to waste any of it. Our suggestion? Start relying on marketing power words. You know your content deserves to go viral, but you just aren’t sure how to go about it.
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So, you want to consistently create high-converting marketing copy.